What a Barn Cat Knows About Change

What a Barn Cat Knows About Change

What a Barn Cat Knows About Change On the ranch, everything happens in a cycle without judgment. Every year there are countless endings and beginnings — life and death; growth and harvest. When you live your life in co-creation with animals and nature, there is always...
Understanding Unsubscribes

Understanding Unsubscribes

Understanding Unsubscribes The dreaded unsubscribe …   We all want to be liked, so it’s perfectly normal for you to have at least some anxiety when a client unsubscribes from your email list. “What did I do?” is the internal question. “Did I over-communicate? Did...
Stop Failing at Follow-up

Stop Failing at Follow-up

Stop Failing at Follow-up You don’t have to be in business for very long before you realize  that follow-up is critical to your entrepreneurial success. Sales and service are small business lifelines, and follow-up — along with the resultant customer experience — are...
Are you Setting on Your But?

Are you Setting on Your But?

Are you Setting on Your But? We all have buts … ones we sit on and ones we get set on. In my 26 years of working with small business owners, I can tell you setting on your but is the number one root cause for marketing (and business) failures. So how do you get off...