Building Your Sustainability Squad

Building Your Sustainability Squad

Building Your Sustainability Squad The cliché “It takes a village” applies to creating a sustainable business. My network is my most important asset after my customers. They’re my “Sustainability Squad.” They are the “behind the scenes” who are a major factor in my...
What is Content Marketing?

What is Content Marketing?

What is Content Marketing? “Content marketing” is one of those phrases that trips up a lot of people. We think we know what it means, but when it gets to the nitty gritty, we wonder if we do. Let’s break it down and define exactly what content marketing is and what it...
What a Barn Cat Knows About Change

What a Barn Cat Knows About Change

What a Barn Cat Knows About Change On the ranch, everything happens in a cycle without judgment. Every year there are countless endings and beginnings — life and death; growth and harvest. When you live your life in co-creation with animals and nature, there is always...
Understanding Unsubscribes

Understanding Unsubscribes

Understanding Unsubscribes The dreaded unsubscribe …   We all want to be liked, so it’s perfectly normal for you to have at least some anxiety when a client unsubscribes from your email list. “What did I do?” is the internal question. “Did I over-communicate? Did...