Be More Business Blog
A great place to harvest some knowledge, gain inspiration and learn some lessons from the ranch.
Check Your Business Insurance
Make it Happen Monday — One Thing You Can Do THIS Week to Better Your Business Insurance is something we, as business owners, sometimes set and forget. This week, I challenge you to grab that policy you filed away — or better yet set up a call or coffee date with your...
Show Your Values in a Social Media or Blog Post
Make it happen Monday — One Thing You Can do THIS Week to Better Your Business Conveying your business — and sometimes even your personal values — to your target market is an especially effective branding tactic for small businesses. Consumers prefer to do business...
Three Reasons You Have Trouble Selling
If you’ve ever struggled to sell your product or service, you’re not alone. I don’t think I’ve ever met an entrepreneur who didn’t feel like they weren’t good at sales. There are myriad of reasons explaining how this can happen, but let’s look at what I feel are the...
Mindful Marketing
Three Reasons You Have Trouble Selling
If you’ve ever struggled to sell your product or service, you’re not alone. I don’t think I’ve ever met an entrepreneur who didn’t feel like they weren’t good at sales. There are myriad of reasons explaining how this can happen, but let’s look at what I feel are the...
Understanding Unsubscribes
The dreaded unsubscribe … We all want to be liked, so it’s perfectly normal for you to have at least some anxiety when a client unsubscribes from your email list. “What did I do?” is the internal question. “Did I over-communicate? Did my special not resonate?...
Are You Solving Problems You Don’t Have?
A few months ago, a client hired me to help her get her CRM set up. She had decided to incorporate webinars into her business model, and in anticipation of following up on leads, had smartly added a CRM software to her operations. Everything was great — until we hit a...
Content Marketing & Content Creation
Three Key Factors in Your Content Marketing Success
Content marketing is a proven powerhouse marketing technique, so why do so many people feel like they fail at it? I have found three key factors go into the success of a content marketing strategy. They are: consistency, visibility, and value. Let’s break it down …...
What is Content Marketing?
“Content marketing” is one of those phrases that trips up a lot of people. We think we know what it means, but when it gets to the nitty gritty, we wonder if we do. Let’s break it down and define exactly what content marketing is and what it does for your business....
Lessons from the Ranch
What a Gray Colt Knows About Curiosity and Success
Where can you find a ton of try? A friend of mine and I are watching a cowboy start a young mare under saddle. It’s a quiet setting — a roundpen made out in an open pasture surrounded by the Flint Hills. I am here to photograph. The friend is here to observe....
What a Barn Cat Knows About Change
On the ranch, everything happens in a cycle without judgment. Every year there are countless endings and beginnings — life and death; growth and harvest. When you live your life in co-creation with animals and nature, there is always an awareness that the cycle, no...
What a Pasture Knows About Forgiveness
Each spring ranchers burn pastures on purpose. In our area, the practice of controlled burn is reserved for the wooliest of fields. The ones that have gotten so out of control, they’re not easy to mow. Further into Kansas and out west, as well as for some of my...
Sustainable Entrepreneurship
Is it Supposed to be Easy?
The answer is (probably) ... NO The short answer to this question in regard to entrepreneurship is NO … and yes. If entrepreneurship was easy, everyone would be an entrepreneur. Building a business takes time and strategy and deep dedication. Many entrepreneurs...
The Eight Core Practices of Sustainable Entrepreneurship
I’ve learned many lessons from my years stewarding The Beer Ranch. Wisdom comes from the land itself, the plants and animals that thrive there, and from the community of farmers and the greater world they serve. After all, agriculture is the backbone of economy, and...
Building Your Sustainability Squad
The cliché “It takes a village” applies to creating a sustainable business. My network is my most important asset after my customers. They’re my “Sustainability Squad.” They are the “behind the scenes” who are a major factor in my success in business and in life. ...
