Seminars, Workshops & Webinars

Learn new skills and strategies for your business and marketing.

Upcoming Events

The Business ANimal Podcast

Make it Happen Monday

Creative Adventurers Club

March

@SCORE Kansas City

3.4.21 | 9 am – Noon | Social Media 101

3.17.21 | 9 am – Noon | Developing Your Online Presence

3.24.21 | 9 am – Noon | Social Media 102

3.31.21 | 9 am – Noon | Business Websites

April

4.7.21 | 6-7:30 pm | Business Model Canvas
Square One KC – Register Here

4.22.21 | 2:45-3:45 pm | FWB2021 — Future of Freelance @ FreelanceBusinessWeek.com
Register Here

@Central Exchange of Kansas City (Members and guests – reach out if you’d like a guest pass!)

4.6.21 | 9-10 am | Mastermind Collective Circle

4.28.21 | 12-1:30pm | Entrepreneurship Resource Circle

learn about hosting a be more business seminar or having kim speak at your event

Build Your Next Email with Constant Contact

This webinar is for you if you are a beginning Constant Contact user or if you are thinking of adding email marketing to your business and want to explore how Constant Contact would be a solution.

In this one hour webinar you will learn how to build a Constant Contact campaign using the four hallmarks of an effective marketing email. Instructor, Kim Beer of Be More Business, will show you how to:

Navigate the Constant Contact Interface Choose a Template Use the Drag-and-Drop Editor Brand Your Email with Your Custom Colors & Logo Add Valuable Content to the Body of Your Email Keep Your Email Concise by Using Actionable Links Schedule Your Email to be Sent to Your List

January 6, 2020 1:30-2:30 pm Central Time

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The Perfect Customer Lifecycle with Keap

This webinar is for you if you are a small business owner who is struggling to attract, follow-up, convert, and retain customers OR who would like to take your customer journey to a higher level.

Is your business THRIVING or just SURVIVING? In this webinar, we will examine the characteristics of businesses that thrive versus just survive. The key is in designing your marketing and sales strategies to support your customers through a perfect Customer Lifecycle.

Learning Objectives:

• Understand the signs of being in SURVIVAL mode with your business.
• Learn the 3 stages and 9 steps of the Perfect Customer Lifecycle.
• Leave with some ideas of how to implement Lifecycle marketing in your business.

January 15, 2020
12-1 pm CDT

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What is Content Marketing?

This webinar is for you if you want to understand what content marketing is and how it works plus learn how to implement it in your own business..

“Content marketing” is one of those phrases that trips a lot of people up. Like “consulting” or “IT” or “logistics” — we think we know what it means, but when it gets to the nitty gritty, we wonder if we really do. Let’s break it down a bit and you should have a clearer picture of exactly what content marketing is and what it does for your business.

• How content can be used as marketing. • What makes good marketing content. • Types of content marketing that are trending. • Content marketing ideas that you can use right now.

January 30, 2020 9-9:45 am Central Time

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Should You Create an Online Course?

This webinar is for you if you are considering creating an online course.

Everyone and their cat is creating an online course right now — should you join the fray? There is plenty of room in this lucrative, multi-billion dollar industry of online learning, but you need to be prepared for the real world scenarios, not the ones being bandied about by gurus selling you on “quick course creation” and “get rich quick” schemes. This webinar has some very down to earth advice on how to consider your options with online courses and the elearning industry.

• Why you would want to (and not want to) create an online course; • How to validate your course idea; • Evaluate if you have the resources and the skills to be successful with an online course; • Understand the current playing field in the elearning industry; • Your next best steps if you choose to proceed.

January 31, 2020 9-10 am Central Time

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Getting the Most out of Your Constant Contact

This webinar is for you are using Constant Contact and want to be more proactive in your list building and email marketing.

Learn how to take your Constant Contact experience to the next level by understanding how to better get people onto your list using the provided resources AND how to pivot your email marketing based on the metrics you can access inside your Constant Contact dashboard.

• Why you need a welcome email and how to write it; • How to set-up your list building tools; • Where to access your reports; • Strategies for improving your email marketing success using the information from your reports.

February 3, 2020 10:30-11:30 pm Central Time

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The Buyer’s Journey for Service Businesses

This webinar is for small service-oriented businesses who want to make it easier for their customers to buy from them.

Service businesses often struggle with packaging their services into products that are easy for their customers to understand and buy. In this webinar, you will learn why it’s important to better structure your service offerings by “productizing” them. We will also examine how you can adopt the “Good Better Best” structure that is overwhelmingly successful for so many service businesses.

• Understand why productizing your services is important from your buyer’s perspective; • Strategize how you can productize your offerings in your own business; • Tips and tools to implement a better sales process and buyer journey.

February 19, 2020 10-11 am Central Time

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The Art of Sorting Customers

This webinar is for small business owners and marketers who need to segment their customer databases but are either struggling or don’t know where to start.

Every smart marketer knows they need to segment their customers into targeted lists, but doing it is a challenge. In this webinar, you will learn how to break down your customers into usable segments that will jive with your CRM and email marketing software to make your jobs in sales, marketing, and service oh so much easier.

• Understand how to determine your customers’ defining attributes; • Strategize on how to use tags and custom fields in your CRM; • Streamline your sales process in preparation for automations; • Work with groups of customers instead of your entire list.

February 24, 2020 1-2 pm Central Time

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Build Your Next Email with Constant Contact

The Perfect Customer Lifecycle with Keap

What is Content Marketing?

Should You Create an Online Course?

Getting the Most out of Your Constant Contact

The Buyer’s Journey for Service Businesses

The Art of Sorting Customers

Seminars, Workshops & Webinars

Build Your Next Email with Constant Contact

The Perfect Customer Lifecycle with Keap

​

What is Content Marketing?

Should You Create an Online Course?

Getting the Most out of Your Constant Contact

The Buyer’s Journey for Service Businesses

The Art of Sorting Customers