Seminars, Workshops & Webinars

Learn new skills and strategies for your business and marketing.

January Webinars

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1.6.2020 | 1:30-2:30 pm CST
Build Your Next Email with Constant Contact

1.14.2020 | 11 am | Closed
Email Marketing @ United Upholstery Association

1.15.2020 | 12-1 pm CST
The Perfect Customer Lifecycle with Keap

1.30.2020 | 9-10 am CST
What is Content Marketing & How Do You Do It

1.31.2020 | 9-10 am CST
Should You Create an Online Course

February Webinars

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2.3.2020 | 10:30-11:30 am CST
Get the Most Out of Your Constant Contact

2.19.2020 | 9-10 am CST
Buyer’s Journey for Service Businesses

2.24.2020 | 1-2 pm CST
The Art of Sorting Customers for Marketing

2.28.2020 | 2-3 pm CST
Creating an Interactive Quiz for Lead Generation

Live Workshops and Seminars

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1.7.2020 | 6:30-8:30 pm | Gladstone, MO
Square One Small Business MCPL
Business Model Canvas Workshop

2.3.2020 | 4-5:15 pm | Lee’s Summit, MO
Lee’s Summit Chamber
Your Smart Phone as a Marketing Powertool

2.24.2020 | 6:30-8:30 pm | Kansas City, MO
Square One Small Business MCPL
Business Model Canvas Workshop

2.27.2020 | 9 am – Noon | Kansas City, MO
Better Business Bureau
Mindfully Minding Your Business Workshop
Email Kim for Details

Make it Happen Monday

New mini course opens the first Monday of every month

Click here to enroll now.

January: Recruit Your Sustainability Squad

February: Identifying Your UN-Ideal Customer & Repellent Marketing

Mini Course | Workbook | Virtual Group Coaching if You Want It

FREE 3 MONTH TRIAL! $39/year after trial. Cancel anytime.

Build Your Next Marketing Email with Constant Contact

January 6, 2020 | 1:30-2:30 pm
Webinar | Skill Building | Constant Contact

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The Perfect Customer Lifecycle with Keap

January 15, 2020 | 12-1 pm CST
Webinar | Clarity & Resourcefulness
Keap

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What is Content Marketing & How Do You Do It

January 30, 2020 | 9-10 am CST
Webinar | Creativity, Living Your Why, Innovation

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Should You Create an Online Course

January 31, 2020 | 9-10 am CST
Webinar | Living Your Why, Serving Your Ecosystem | The New Kajabi

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Getting the Most Out of Your Constant Contact Email Marketing

February 3, 2020 | 10:30-11:30 am CST
Webinar | Skill Building | Constant Contact

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The Buyer’s Journey for Service Businesses

February 19, 2020 | 10-11 am CST
Webinar | Clarity & Creating a Better Ecosystem | Keap

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The Art of Sorting Customers for Marketing and CRM

February 24, 2020 | 1-2pm CST
Webinar | Clarity, Creating a Better Ecosystem, Integrity | Keap & CTCT

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Creating an Interactive Quiz for Lead Generation

February 28 | 9-10 am CST
Webinar | Creativity, Innovation, Serving Your Ecosystem, | Interact

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March Webinars

Registration will open in February

3.9.2020 | 1-2 pm CDT
Build Your Next Email with Constant Contact

3.18.2020 | 12-1 pm CDT
Making Story Marketing Executable in the Real World

3.25.2020 | 12-1 pm CDT
Recession Proofing Your Business

3-27.2020 | 2-3 pm CDT
Structuring Your Online Course Outline

April Webinars

Registration will Open in March

4.6.2020 | 10:30-11:30 am CDT
Get the Most Out of Your Constant Contact

4.20.2020 | 9-10 am CDT
Creating an Interactive Quiz for Lead Generation

4.22.2020 | 1-2 pm CDT
Stop Failing at Follow-up

4.24.2020 | 3-4 pm CDT
How To Do Networking to Build Your Business

Live Workshops and Seminars

Click on Links for Info and to Register

3.19.2020 | 9-Noon | Kansas City, MO
SCORE – Kauffman Foundation Confrence Center
Developing Your Online Presence

3.19.2020 | 6:30-8:30 pm | Lee’s Summit, MO
Square One Small Business MCPL
Business Model Canvas Workshop

3.26.2020 | 9-Noon | Kansas City, MO
SCORE – Kauffman Foundation Confrence Center
Social Media Marketing 102

4.14 & 4.15.2020 | Kearney, NE
Marketech Conference with GrowNE
Trends in Social Media (4.14)
Video Marketing (4.15)
Email Marketing (4.15)

4.16.2020 | 6:30-8:30 pm | Kansas City, MO
Square One Small Business MCPL
Business Model Canvas Workshop

4.23.2020 | 9 am – Noon | Kansas City, MO
Better Business Bureau
Visual Business Plan for Strategic Growth
Email Kim for Details

learn about hosting a be more business seminar or having kim speak at your event

Build Your Next Email with Constant Contact

This webinar is for you if you are a beginning Constant Contact user or if you are thinking of adding email marketing to your business and want to explore how Constant Contact would be a solution.

In this one hour webinar you will learn how to build a Constant Contact campaign using the four hallmarks of an effective marketing email. Instructor, Kim Beer of Be More Business, will show you how to:

Navigate the Constant Contact Interface
Choose a Template
Use the Drag-and-Drop Editor
Brand Your Email with Your Custom Colors & Logo
Add Valuable Content to the Body of Your Email
Keep Your Email Concise by Using Actionable Links
Schedule Your Email to be Sent to Your List

January 6, 2020
1:30-2:30 pm Central Time

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The Perfect Customer Lifecycle with Keap

This webinar is for you if you are a small business owner who is struggling to attract, follow-up, convert, and retain customers OR who would like to take your customer journey to a higher level.

Is your business THRIVING or just SURVIVING? In this webinar, we will examine the characteristics of businesses that thrive versus just survive. The key is in designing your marketing and sales strategies to support your customers through a perfect Customer Lifecycle.

Learning Objectives:

• Understand the signs of being in SURVIVAL mode with your business.
• Learn the 3 stages and 9 steps of the Perfect Customer Lifecycle.
• Leave with some ideas of how to implement Lifecycle marketing in your business.

January 15, 2020
12-1 pm CDT

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What is Content Marketing?

This webinar is for you if you want to understand what content marketing is and how it works plus learn how to implement it in your own business..

“Content marketing” is one of those phrases that trips a lot of people up. Like “consulting” or “IT” or “logistics” — we think we know what it means, but when it gets to the nitty gritty, we wonder if we really do. Let’s break it down a bit and you should have a clearer picture of exactly what content marketing is and what it does for your business.

• How content can be used as marketing.
• What makes good marketing content.
• Types of content marketing that are trending.
• Content marketing ideas that you can use right now.

January 30, 2020
9-9:45 am Central Time

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Should You Create an Online Course?

This webinar is for you if you are considering creating an online course.

Everyone and their cat is creating an online course right now — should you join the fray? There is plenty of room in this lucrative, multi-billion dollar industry of online learning, but you need to be prepared for the real world scenarios, not the ones being bandied about by gurus selling you on “quick course creation” and “get rich quick” schemes. This webinar has some very down to earth advice on how to consider your options with online courses and the elearning industry.

• Why you would want to (and not want to) create an online course;
• How to validate your course idea;
• Evaluate if you have the resources and the skills to be successful with an online course;
• Understand the current playing field in the elearning industry;
• Your next best steps if you choose to proceed.

January 31, 2020
9-10 am Central Time

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Getting the Most out of Your Constant Contact

This webinar is for you are using Constant Contact and want to be more proactive in your list building and email marketing.

Learn how to take your Constant Contact experience to the next level by understanding how to better get people onto your list using the provided resources AND how to pivot your email marketing based on the metrics you can access inside your Constant Contact dashboard.

• Why you need a welcome email and how to write it;
• How to set-up your list building tools;
• Where to access your reports;
• Strategies for improving your email marketing success using the information from your reports.

February 3, 2020
10:30-11:30 pm Central Time

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The Buyer’s Journey for Service Businesses

This webinar is for small service-oriented businesses who want to make it easier for their customers to buy from them.

Service businesses often struggle with packaging their services into products that are easy for their customers to understand and buy. In this webinar, you will learn why it’s important to better structure your service offerings by “productizing” them. We will also examine how you can adopt the “Good Better Best” structure that is overwhelmingly successful for so many service businesses.

• Understand why productizing your services is important from your buyer’s perspective;
• Strategize how you can productize your offerings in your own business;
• Tips and tools to implement a better sales process and buyer journey.

February 19, 2020
10-11 am Central Time

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The Art of Sorting Customers

This webinar is for small business owners and marketers who need to segment their customer databases but are either struggling or don’t know where to start.

Every smart marketer knows they need to segment their customers into targeted lists, but doing it is a challenge. In this webinar, you will learn how to break down your customers into usable segments that will jive with your CRM and email marketing software to make your jobs in sales, marketing, and service oh so much easier.

• Understand how to determine your customers’ defining attributes;
• Strategize on how to use tags and custom fields in your CRM;
• Streamline your sales process in preparation for automations;
• Work with groups of customers instead of your entire list.

February 24, 2020
1-2 pm Central Time

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