Course Content
Introduction to the 4×4 Small Business Marketing Strategy
Learn about the 16 points of a wholistic small business marketing strategy.
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The 4 Wheels and 16 Points of the 4×4 Strategy
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Wheel 1: Branding & Experience
Branding and experience are the first step to your strategy.
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Your Well Defined Target Market
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Assignment
Refining Your Clear, Consistent Messaging
Understanding Your Customer Lifecycle
Defining Competitive Clarity
Wheel 2: Sales
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Setting Up and Using a CRM
Creating Aligned Nurture Sequences
Choreographing The Closing Process
Instituting Referral, Review, and Return Programs
Wheel 3: Inbound Marketing
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Serialized Content
Search, SEO, and AI
Lead Magnets
Organic Social Media
Wheel 4: Outbound Marketing
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Paid Advertising
Face to Face Positioning
Networking & Joint Ventures
Mass Direct Communications
4×4 Small Business Marketing Strategy
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