Be More Business Blog

A great place to harvest some knowledge, gain inspiration and learn some lessons from the ranch.

Building Your Sustainability Squad

Building Your Sustainability Squad

The cliché “It takes a village” applies to creating a sustainable business. My network is my most important asset after my customers. They’re my “Sustainability Squad.” They are the “behind the scenes” who are a major factor in my success in business and in life. ...

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What is Content Marketing?

What is Content Marketing?

“Content marketing” is one of those phrases that trips up a lot of people. We think we know what it means, but when it gets to the nitty gritty, we wonder if we do. Let’s break it down and define exactly what content marketing is and what it does for your business....

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What a Barn Cat Knows About Change

On the ranch, everything happens in a cycle without judgment. Every year there are countless endings and beginnings — life and death; growth and harvest.

What a Pasture Knows About Forgiveness

When you’re burning 40 or 100 or 1000 acres, the fires offer monumental flames. The orange mass moves across the field like a conquering horde, a super heated, inferno driven mob.

What a Dirt Bike Race Can Teach You About Living Your Skills

Twice per year The Beer Ranch is host to a dirt bike race.

When I was first approached about hosting dirt bike races, my immediate response was “NO!”

Mindful Marketing

Understanding Unsubscribes

Understanding Unsubscribes

The dreaded unsubscribe …   We all want to be liked, so it’s perfectly normal for you to have at least some anxiety when a client unsubscribes from your email list. “What did I do?” is the internal question. “Did I over-communicate? Did my special not resonate?...

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Stop Failing at Follow-up

Stop Failing at Follow-up

You don’t have to be in business for very long before you realize  that follow-up is critical to your entrepreneurial success. Sales and service are small business lifelines, and follow-up — along with the resultant customer experience — are integral to both.  Yet,...

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Can you still successfully sell on Facebook?

Can you still successfully sell on Facebook?

Here are two questions I hear a lot in my classes: “How do I successfully sell things on Facebook?” and “Can I sell anything on Facebook anymore?” Of course, the answer is “Yes,” but you perhaps have to look at selling differently to qualify what “successfully” means...

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Content Marketing & Content Creation

What is Content Marketing?

What is Content Marketing?

“Content marketing” is one of those phrases that trips up a lot of people. We think we know what it means, but when it gets to the nitty gritty, we wonder if we do. Let’s break it down and define exactly what content marketing is and what it does for your business....

read more

Lessons from the Ranch

What a Barn Cat Knows About Change

What a Barn Cat Knows About Change

On the ranch, everything happens in a cycle without judgment. Every year there are countless endings and beginnings — life and death; growth and harvest. When you live your life in co-creation with animals and nature, there is always an awareness that the cycle, no...

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Sustainable Entrepreneurship

Building Your Sustainability Squad

Building Your Sustainability Squad

The cliché “It takes a village” applies to creating a sustainable business. My network is my most important asset after my customers. They’re my “Sustainability Squad.” They are the “behind the scenes” who are a major factor in my success in business and in life. ...

read more
Are you Setting on Your But?

Are you Setting on Your But?

We all have buts … ones we sit on and ones we get set on. In my 26 years of working with small business owners, I can tell you setting on your but is the number one root cause for marketing (and business) failures. So how do you get off your but? I have some ideas …...

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