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Your Nervous System Has Opinions About Your Software

Your Nervous System Has Opinions About Your Software

by Kimberly Beer | Jan 28, 2026 | Habits, Marketing, Software

Let’s start with a truth most business owners don’t expect to hear: Your nervous system doesn’t experience software as a tool.It experiences it as a place. Every time you open a platform, log into a system, or navigate an interface, your neurobiology is reading cues....
Why Your Nervous System Might Be Blocking Your Marketing

Why Your Nervous System Might Be Blocking Your Marketing

by Kimberly Beer | Jan 19, 2026 | Habits, Marketing, Overcoming Obstacles

Marketing resistance is rarely about strategy. Most of the entrepreneurs I work with know what to do. They have the tools. They’ve written the email. The post is drafted. Sometimes AI even helped them polish it. And still… the send button feels impossible. My recent...

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