Marketing resistance is rarely about strategy.
Most of the entrepreneurs I work with know what to do. They have the tools. They’ve written the email. The post is drafted. Sometimes AI even helped them polish it.
And still… the send button feels impossible.
My recent Be More Business podcast interview with Kelsey Webb of Rayn Social, cracked open something many business owners have felt but couldn’t name: your nervous system is always part of the marketing equation.
When your system perceives visibility as unsafe, it doesn’t matter how good the strategy is. Your body will resist. That resistance often shows up as procrastination, overthinking, perfectionism, or full-on avoidance. And then comes the self-judgment.
But what if nothing is wrong with you?
What if your nervous system is doing exactly what it’s designed to do: protect you?
We talk about how hustle can be a trauma response, why overwhelm is so common among capable entrepreneurs, and how regulation creates a completely different relationship with consistency. Not forced consistency. Supported consistency.
We also explore something that rarely gets talked about in business spaces: permission. Permission to pause. Permission to regulate. Permission to build systems that actually help instead of drain you.
When your nervous system feels safe, marketing stops feeling like a threat. It becomes communication again. Relationship. Rhythm.
And from there, momentum becomes possible.
You watch the episode here: