March 2026Client ChemistryHow to create better clients who are happier and spend more!
Your Challenge this Month:
Interview Your Customers
This month, I’m issuing a challenge: conduct at least three customer interviews before the month is out.
In this Make It Happen Monday episode, I break down exactly how to do it — the seven questions designed to surface pain points, trigger points, and desired outcomes; the four golden rules that separate a useful interview from a wasted conversation; and a practical system for turning raw interview data into marketing gold using a Google Form and your AI tool.
This isn’t busywork. It’s one of the highest-leverage things you can do to understand how your customers actually experience your business — and what it will take to serve them better, reach them more effectively, and grow with intention.
The March theme is client and customer chemistry. This is where it starts.
The 60-Year-Old Strategy that Makes Marketing Feel Effortless
Episode 030: March 2, 2026
If marketing has ever felt like you’re saying the right things to the wrong people at the wrong time — this episode is for you.
This month I’m diving into client chemistry, and I’m starting with the framework that underpins everything I teach about marketing, selling, and building real relationships with your customers. Once you understand the difference between the consumer journey and the customer journey, you’ll start seeing your entire business differently — from your content strategy to your email sequences to the way you handle a sales conversation.