Pricing Psychology: Why Your Numbers Matter
Pricing is one of the most misunderstood parts of entrepreneurship. We like to believe customers buy logically. That if we set a fair price based on time, cost, and margin, the math will speak for itself. But research in behavioral economics tells us something...
Is Money the REAL Problem?
Most people who come to me for business help don’t say they have a money problem. They say they want more clients.They say they need more sales.They say they want to grow, scale, or finally feel like the work they’re doing is “worth it.” Money is almost always the...
Your Nervous System Has Opinions About Your Software
Let’s start with a truth most business owners don’t expect to hear: Your nervous system doesn’t experience software as a tool.It experiences it as a place. Every time you open a platform, log into a system, or navigate an interface, your neurobiology is reading cues....
Why Your Nervous System Might Be Blocking Your Marketing
Marketing resistance is rarely about strategy. Most of the entrepreneurs I work with know what to do. They have the tools. They’ve written the email. The post is drafted. Sometimes AI even helped them polish it. And still… the send button feels impossible. My recent...
The Three Minds Running Your Business (And Why Willpower Keeps Letting You Down)
At the beginning of a new year, we often tell ourselves that this will be the year things change. Better habits.More consistency.Less burnout.More ease. And when those changes don’t stick, we usually blame discipline. But here’s the truth:Change isn’t hard because you...
The Missing Layer in Vision Work: Your Sensory Blueprint
Every January, we return to the same rituals. Vision boards.Intentions.Resolutions.Fresh notebooks and carefully chosen words about the year ahead. And yet, for so many people, that spark fades far too quickly. Not because the vision wasn’t good.Not because the desire...
How Your Temperament Wants to Close the Year & Open the New One
Why the space between years matters as much as the resolutions and intentions. There’s a strange little pocket of time at the end of December that doesn’t get nearly enough respect. It’s that week between Christmas and New Year’s — when the year is technically over,...
Force vs. Flow: Where Your Business Is Working Against You
So many times force is just the way we get used to moving through the world. Let's talk about how to shift that so you have more time, energy, money, and, most importantly, happiness.You didn’t start your business to feel constantly drained. Most entrepreneurs I know...
Ease Over Effort: Five Shifts Every Entrepreneur Should Try
From time management to self-care here are five things you may be making more difficult than they need to be. Are You Making Business Harder Than It Needs to Be? Every entrepreneur I know — myself included — has had those moments where we suddenly realize we are...
Is Your Business Draining You?
Learn about temperament and how it effects your energy — and excitement — level in your business.Is Your Business Model Working With You or Against You? Let me ask you something straight from the heart: Is your business model supporting the way you naturally work… or...