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Understanding the Consumer Journey and Customer Journey — And Why They’re Not the Same Thing

Understanding the Consumer Journey and Customer Journey — And Why They’re Not the Same Thing

by Kimberly Beer | Mar 3, 2026 | Client Chemistry, Customer Journey

If you’ve ever felt like your marketing isn’t landing — like you’re saying all the right things but somehow not reaching people — there’s a very good chance the problem isn’t your message. It’s the mismatch between your message and...

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