by Kimberly Beer | Feb 16, 2026 | Uncategorized
Pricing is one of the most misunderstood parts of entrepreneurship. We like to believe customers buy logically. That if we set a fair price based on time, cost, and margin, the math will speak for itself. But research in behavioral economics tells us something...
by Kimberly Beer | Feb 3, 2026 | Uncategorized
Most people who come to me for business help don’t say they have a money problem. They say they want more clients.They say they need more sales.They say they want to grow, scale, or finally feel like the work they’re doing is “worth it.” Money is almost always the...
by Kimberly Beer | Jan 28, 2026 | Habits, Marketing, Software
Let’s start with a truth most business owners don’t expect to hear: Your nervous system doesn’t experience software as a tool.It experiences it as a place. Every time you open a platform, log into a system, or navigate an interface, your neurobiology is reading cues....
by Kimberly Beer | Jan 19, 2026 | Habits, Marketing, Overcoming Obstacles
Marketing resistance is rarely about strategy. Most of the entrepreneurs I work with know what to do. They have the tools. They’ve written the email. The post is drafted. Sometimes AI even helped them polish it. And still… the send button feels impossible. My recent...
by Kimberly Beer | Jan 12, 2026 | Habits, Personal/Professional Growth
At the beginning of a new year, we often tell ourselves that this will be the year things change. Better habits.More consistency.Less burnout.More ease. And when those changes don’t stick, we usually blame discipline. But here’s the truth:Change isn’t hard because you...
